Customer experience isn't a one-size-fits-all undertaking. And segmentation doesn't change this reality.
Mature customer experience brands, those that pursue Customer Experience Transformation, know that CX cannot be monolithic. They also get that great CX is a (perhaps the!)
differentiator. Customer Experience Transformed brands meet their customers where they're at because they know what each customer wants, needs and desires.
The rewards of CX Transformation are what all brands seek -- high revenue and profits.
Your brand can get there too by knowing its customer.