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YOUR PARTNER IN UNCOVERING INTELLIGENCE

AI-Powered Mixed-Method Research That Decodes Customer Signals

Your audiences are speaking through every word, pause, gesture, and behavior. Are you listening?

YOUR NEW COMPETITIVE ADVANTAGE


In an era of data overload and shrinking attention spans, the ability to listen intelligently has become one of the most powerful competitive advantages a brand can possess.

As customer behavior grows more complex the shortcomings of traditional single-mode research methods like surveys or focus groups are harder to ignore. Today’s technology offers a new path, one that moves beyond relying solely on what customers explicitly say.

The future of market research is a mixed method approach powered by AI and grounded in behavioral science. By engaging respondents in Voice AI-driven conversations and decoding the emotional signals embedded within each interaction, brands can uncover the deeper motivations and feelings that drive behavior, unlocking insights that go far beyond the surface.
 

BENEFITS OF MIXED-METHOD RESEARCH 

Richer, More Holistic Insights

Cross-Validation for Accuracy

Flexibility to Address Multiple Questions at Once

VOICE AI MIXED-METHOD RESEARCH

​To overcome the limitations of traditional surveys, ONRedge is leading the adoption of Voice AI-powered mixed-method research, which combines the statistical rigor of structured surveys with the depth and nuance of qualitative interviews to deliver a more complete and actionable understanding of any topic.

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This modern approach involves:

  1. Engaging participants in natural, conversational dialogue;

  2. Incorporating both closed- and open-ended questions;

  3. Capturing paralinguistic cues such as voice tone, pace, and hesitation;

  4. Using AI to analyze emotional congruence and sentiment trajectory over time.

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Interviews conducted by our Voice AI improves data quality by identifying bots, scripted responses, and disengaged participants through speech pattern analysis, ensuring feedback is both genuine and reliable.​​

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SIGNALS DYMYSTIFIED


Signals are the unspoken language of communication and ONR specialize in capturing and decoding signals (verbal, vocal, and non-verbal cues) that reveal how people truly feel. These signals are extracted from how someone talks, moves, and interacts, offering a window into their emotional state and intent.

Our approach provides richer, more authentic insights by capturing not only what respondents say (verbal cues) but also customer signals (how they say it through tone, pace, pitch, and hesitations) revealing emotional drivers, conviction, and unspoken concerns that traditional surveys often miss. 

Detecting shifts in emotion such as frustration, excitement, or uncertainty, allows for dynamic adaptation during the interview to explore key moments in greater depth.

VERBAL CUES

What People Say
Words, phrases, and language patterns that reveal intent, preferences, confusion, or urgency.

VOCAL CUES

How People Say It
Tone, inflection, pace, volume, and hesitation. These subtle shifts communicate frustration, enthusiasm, anxiety, or confidence.

NON-VERBAL CUES

Their Body Language
​Posture, gait, facial expressions, eye contact, and gestures during in-person or video interactions. These are gathered from video recordings.

THE ONR EDGE


ONR helps you capture the highest quality market research data by collecting not only what customers say, but also the signals behind their words, enabling you to use "Sense Data" to uncover deeper, more actionable intelligence. 

Our Voice AI Mixed-Method Research Methodology removes the traditional roadblocks of mixed method research by capturing rich qualitative and quantitative data in a single, seamless interaction. Instead of running separate studies, our technology listens intelligently, analyzing not just what participants say, but how they say it, capturing tone, pace, pitch, and emotion alongside structured, measurable responses.
 
This built-in dual capture means we can deliver deep emotional insights and statistically valid trends without doubling time, cost, or complexity. Our AI automates transcription, coding, sentiment analysis, signals and data integration, transforming raw conversations into a clear, unified story that is ready for decision-makers.

With ONRedge, you get all the benefits of mixed method research, including depth, accuracy, and actionability, without the high price, delays and difficulties that usually come with it.​​

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